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How to Understand the Concept of Company Branding

What is a brand?  What conveys your brand to your customer?  Is it your choice of trade show display?  Is it your logo?  Is it your selection of promotional products?  Is it your company slogan or...

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How to Incorporate Brochures and Cards into Your Marketing Strategy

In this video, Susan Wilson Solovic from sbtv.com interviews Andrew Field, who runs an online printing company and is known to be a pretty good boss.  He believes that brochures and cards can...

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How to Leave a Lasting Business Impression

Dunlop Tires really took brand awareness and loyalty to a whole new level at the latest SEMA Show. SEMA (Specialty Equipment Market Association)is an organization that serves “the Motor Vehicle...

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